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inquiring minds

For a crash course in graphic design and website building, take a look at some of the articles below. They cover a range of topics from web design to branding. You will find articles that we wrote ourselves and a collection of reposts from different sources for your interest. Enjoy the reading!

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About Brands

“Brand is more than an advertisement or marketing. Brand is all that comes to a customer’s mind when he sees a product’s logo or hears its name.”
– David F. D’Alessandro “Brand Warfare: 10 Rules for Building the Killer Brand”

A brand is a trademark with an established image that includes names, logos, sounds and symbols of a company or product.

Brand is associated with:

a specific product or service and its properties
certain expectations and emotions associated with it in the customer’s perception
loyal customers
unique value or advantage

The brand is a message you communicate to the customer when you market, advertise and sell your goods or services. It is one of the most valuable elements in an advertising strategy, as it demonstrates what the brand owner is able to offer in the marketplace.

Since brands are so important for your business, creating a new brand is a subtle and complex task. One of the key elements in a successful branding is choosing a proper brand name.

We help you to:

select alternative names for your brand
create slogans for advertisement
develop a brand image for a trademark
develop a logo and visual style for your brand
invent a brand character
create a package design
develop a package of advertisement materials

If you have any questions, please contact us >>

Things you need to know:

Web design that wins them over

Currently 64% of people spend 40% of their time online and your website is often their first point of contact in getting to know your business. The web design for your site determines what impression they get and how much you stand out in an ever-expanding Internet.

How easy it is for your customers to navigate your site? How convenient is it for you to update your menus or images? Don’t let a poor or outdated web design hold you back.

Logos that people love

A logo is a visual concept and the face of your company. Though it may be tempting to choose a logo that closely suits your own personal taste, it is important to remember that ultimately it is your customers who must find your logo memorable and appealing.

Graphic Designers invest time and energy into understanding and creating logos that work – logos that are distinctive, in line with your desired image, and resonate with your target audience.

Graphic design that grabs attention

Is graphic design an art or a profession? Is a graphic designer just a person who knows how to use graphics software, or someone with strong opinions about fonts, composition and color? When is graphic design useful?

Great graphic design is art with a purpose. It’s the logo in your email signature, the fliers you hand out at a conference or a catchy visual in a Power Point presentation. It quietly enhances and promotes your company’s reputation and message on a daily basis.